Who would have thought a grocery store would have a fan following, leave alone a dedicated website? I recently stumbled across these sites:
Wonder if Trader Joe's management tracks these sites? If I were them, I would probably link to them from the home page. What a great way to get free publicity!
As my mentor put it, if you don't give people a place to talk about your product and your company on your site, they will go elsewhere to talk about it. Trader Joe's should take an hint.