tag:blogger.com,1999:blog-25206481034772545622024-03-14T10:54:27.943-07:00An Entrepreneur's MusingsShuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.comBlogger79125tag:blogger.com,1999:blog-2520648103477254562.post-57266111593849476202014-03-03T11:05:00.003-08:002014-03-03T11:18:11.854-08:00A look back at the first ever Female Founder's Conference<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I had a fantastic experience this past Saturday. It was so fantastic that I simply <b>had</b> to record the lessons learned on my blog, after being gone some 26 months from this space! </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I was fortunate to have been invited to attend the first ever Female Founder's Conference hosted by Y-Combinator on March 1, 2014 at the Computer History Museum in Mountain View. Per Jessica Livingston, one of the founders of Y-combinator, this was the most oversubscribed event in the history of Y-combinator and they had to turn away several well qualified people who applied to attend. This, after the initial 150 people event at the YC office morphed to a 500 people event at the Computer History Museum! </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Some aspects really stood out for me - </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">1. The commonality in our concerns and experience was striking, across different start-ups, stages and verticals, with gender being the only common factor. </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Take for instance Jessica's experience putting together this conference. This was her brainchild, and she invested the time, effort, and energy into realizing her vision. Guess what Inc. magazine reported?
This:
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">There was a collective groan from the audience when she shared this, and many heads were nodding in understanding. It left me wondering if there was any woman in the room who hadn't experienced this - work hard and accomplish something, but have the credit handed to a man, no matter how tangential or coincidental his involvement with the task. </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">2. One of the speakers asked for a show of hands from the audience to learn about audience backgrounds. A good 50+% of the all-women audience raised their hands when asked how many were engineers and programmers. That was plain <b>awesome</b>! Never in my life have I been surrounded by so many fellow women engineers. </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I was hearing snatches of conversations about OS's, actuators, drivers, robots, APIs, REST interfaces and micro-controllers. It gave me such a kick, especially considering the stereotypes about how women only talk about clothes/fashion/babies/cute kittens and the like. There were fashionable women alright, but ambitious and brilliant geeks too and the conference was a testament to the fact that brains and beauty happily coexist with lovely, non-soap opera personalities. </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"> 3. The one thing that was a turn-off was the handful of founders who were trying to recruit the techies to work for their start-ups. This was a female <b>founders</b> conference. It was plain disrespectful to try and recruit someone at the conference. The attendees were there because they aspire to be founders. If you want to recruit engineers of any gender, go to Pycon or Ladies who code or one of the numerous other tech. events and meetups to find them. It's so not cool to ask people to give up on their aspirations and work for you, so you can further yours. </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">4. There were moms with babies in the audience, and there were moms who were successful founders on the stage! Jessica shared a photo of her working with her son in a bouncer on the table, next to the computer monitor. That brought a smile to my face. Reminded me of the hours I have logged thumb typing on the phone writing up a product spec while putting my little one to sleep, wearing the baby in an Ergo and taking conference calls walking around to keep her calm, and trying to work on the laptop with one hand while the other hand was occupied.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I tweeted the event live. Here are the relevant tweets from the event, with the oldest tweet starting at the bottom:
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<span>8:27 PM - 1 Mar 2014</span>
· <a class="permalink-link js-permalink js-nav" href="/peacematisse/status/439950194595995649" tabindex="-1">Details</a>
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" data-feedback-key="stream_status_439950194595995649" data-item-id="439950194595995649" data-mentions="JessicaMah indinero" data-my-retweet-id="439953484343816192" data-name="Matisse Yoshihara" data-retweet-id="439953484343816192" data-retweeter="shuba_s" data-screen-name="peacematisse" data-tweet-id="439950194595995649" data-user-id="35905766" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="35905766" href="https://twitter.com/peacematisse" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/1716084019/image_bigger.jpg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">Matisse Yoshihara</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>peacematisse</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px; margin-right: 5px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/peacematisse/status/439950194595995649" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="8:27 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393727274">Mar 1</span></a></small></div>
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"I had a hot tub in my office... you don't want that!" What a great story <a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/JessicaMah" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>JessicaMah</a>! <a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/indinero" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>InDinero</a> is going to kick ass <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="5949972" href="https://twitter.com/edithyeung" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/1427274723/edith_bigger.jpg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">Edith Yeung</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>edithyeung</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px; margin-right: 5px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/edithyeung/status/439949041770582016" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="8:23 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393727000">Mar 1</span></a></small></div>
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<a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/JessicaMah" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>JessicaMah</a> you were awesome! Love your unapologetic confidence :) <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a> <a class="twitter-timeline-link" data-pre-embedded="true" dir="ltr" href="http://t.co/B3U4AO2OAx" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;">pic.twitter.com/B3U4AO2OAx</a></div>
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<span>8:21 PM - 1 Mar 2014</span>
· <a class="permalink-link js-permalink js-nav" href="/shuba_s/status/439948570599243776" tabindex="-1">Details</a>
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" data-feedback-key="stream_status_439948570599243776" data-item-id="439948570599243776" data-mentions="JessicaMah" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439948570599243776" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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Inspiring talk by <a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/JessicaMah" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>JessicaMah</a>. Brutally honest abt past mistakes and now unapologetically confident.Cheering her all the way!<a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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<span>8:12 PM - 1 Mar 2014</span>
· <a class="permalink-link js-permalink js-nav" href="/treadfastfit/status/439946310519492608" tabindex="-1">Details</a>
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" data-feedback-key="stream_status_439946310519492608" data-item-id="439946310519492608" data-mentions="indinero ycombinator" data-my-retweet-id="439946833356259329" data-name="treadfast" data-retweet-id="439946833356259329" data-retweeter="shuba_s" data-screen-name="treadfastfit" data-tweet-id="439946310519492608" data-user-id="2267927022" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="2267927022" href="https://twitter.com/treadfastfit" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/417410591213355009/gXVhaGJh_bigger.jpeg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">treadfast</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>treadfastfit</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px; margin-right: 5px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/treadfastfit/status/439946310519492608" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="8:12 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393726348">Mar 1</span></a></small></div>
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It is normal to feel bad every now and then, but you need to get over it - <a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/indinero" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>indinero</a> founder <a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/ycombinator" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>ycombinator</a> <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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<span>8:10 PM - 1 Mar 2014</span>
· <a class="permalink-link js-permalink js-nav" href="/shuba_s/status/439945855848562688" tabindex="-1">Details</a>
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" data-feedback-key="stream_status_439945855848562688" data-item-id="439945855848562688" data-mentions="sgblank" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439945855848562688" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="95468704" href="https://twitter.com/shuba_s" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/576008325/shuba_bigger.jpg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">Shuba S.</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>shuba_s</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/shuba_s/status/439945855848562688" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="8:10 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393726240">Mar 1</span></a></small></div>
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<a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/sgblank" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>sgblank</a> you just got a shout out on stage from Jessica "don't be afraid to pivot!" <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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<span>8:05 PM - 1 Mar 2014</span>
<a class="tweet-geo-text" href="//maps.google.com/maps?q=37.41462002%2C-122.07742283&z=15" target="_blank"><i class="sm-geo"></i>from Mountain View, CA</a>
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" data-feedback-key="stream_status_439944568050434049" data-item-id="439944568050434049" data-mentions="elizabethiorns ycombinator" data-my-retweet-id="439944720966373376" data-name="Rebecca Goberstein" data-retweet-id="439944720966373376" data-retweeter="shuba_s" data-screen-name="RebeccaSiGo" data-tweet-id="439944568050434049" data-user-id="143244695" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="143244695" href="https://twitter.com/RebeccaSiGo" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/3741586984/a6db8caf76e857f871c5e6990d97455d_bigger.jpeg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">Rebecca Goberstein</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>RebeccaSiGo</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px; margin-right: 5px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/RebeccaSiGo/status/439944568050434049" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="8:05 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393725933">Mar 1</span></a></small></div>
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Loved <a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/elizabethiorns" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>elizabethiorns</a>' talk at <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a> <a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/ycombinator" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>ycombinator</a>. Build the right team, Get shit done, Do things that don't scale, Don't give up.</div>
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Great talk from Dr.Iorns! The summary in a slide. <a class="twitter-timeline-link" data-pre-embedded="true" dir="ltr" href="http://t.co/yTduwiELAC" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;">pic.twitter.com/yTduwiELAC</a></div>
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<span>8:00 PM - 1 Mar 2014</span>
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" data-feedback-key="stream_status_439943312238067712" data-item-id="439943312238067712" data-mentions="ScienceExchange" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439943312238067712" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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"Do things that don't scale; it will teach you.", "focus on first 1000 users", some gems from Dr.Iorns of <a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/ScienceExchange" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>ScienceExchange</a> <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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Excellent advice, esp. for those of us who live in the Valley and drink the kool-aid <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a> <a class="twitter-timeline-link" data-pre-embedded="true" dir="ltr" href="http://t.co/7mMUB5bd31" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;">pic.twitter.com/7mMUB5bd31</a></div>
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<span>7:44 PM - 1 Mar 2014</span>
· <a class="permalink-link js-permalink js-nav" href="/WIMAccelerator/status/439939160959639552" tabindex="-1">Details</a>
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" data-feedback-key="stream_status_439939160959639552" data-item-id="439939160959639552" data-mentions="katygardiner" data-my-retweet-id="439940980968402944" data-name="WomenInnovateMobile" data-retweet-id="439940980968402944" data-retweeter="shuba_s" data-screen-name="WIMAccelerator" data-tweet-id="439939160959639552" data-user-id="435272548" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="435272548" href="https://twitter.com/WIMAccelerator" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/1774020531/wim-v2-bottom2_bigger.png" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">WomenInnovateMobile</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>WIMAccelerator</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px; margin-right: 5px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/WIMAccelerator/status/439939160959639552" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="7:44 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393724644">Mar 1</span></a></small></div>
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RT <a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/katygardiner" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>katygardiner</a>: "Ambition is gender-neutral." Amazing quote from this fundraising panel <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23FemaleFounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>FemaleFounders</a></div>
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<span>7:50 PM - 1 Mar 2014</span>
· <a class="permalink-link js-permalink js-nav" href="/shuba_s/status/439940768765972480" tabindex="-1">Details</a>
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" data-feedback-key="stream_status_439940768765972480" data-item-id="439940768765972480" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439940768765972480" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="95468704" href="https://twitter.com/shuba_s" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/576008325/shuba_bigger.jpg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">Shuba S.</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>shuba_s</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/shuba_s/status/439940768765972480" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="7:50 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393725027">Mar 1</span></a></small></div>
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Parting advice:be selective abt investors, don't jump through hoops - eg: add new slide bcos investor said so, ok to ignore <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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<span>7:38 PM - 1 Mar 2014</span>
· <a class="permalink-link js-permalink js-nav" href="/shuba_s/status/439937661042569217" tabindex="-1">Details</a>
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" data-feedback-key="stream_status_439937661042569217" data-item-id="439937661042569217" data-mentions="Vayable" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439937661042569217" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/Vayable" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>vayable</a> Jamie's mom is a very wise woman. Named her daughter with a gender neutral name so no door is shut bcos she's a girl#femalefounders</div>
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<span>7:10 PM - 1 Mar 2014</span>
· <a class="permalink-link js-permalink js-nav" href="/EricaJoy/status/439930671457267712" tabindex="-1">Details</a>
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" data-feedback-key="stream_status_439930671457267712" data-item-id="439930671457267712" data-my-retweet-id="439933731042639872" data-name="EricaJoy" data-retweet-id="439933731042639872" data-retweeter="shuba_s" data-screen-name="EricaJoy" data-tweet-id="439930671457267712" data-user-id="817083" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="817083" href="https://twitter.com/EricaJoy" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/378800000476973598/c652e9d9b322cbde381b71a78062d7e9_bigger.jpeg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">EricaJoy</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>EricaJoy</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px; margin-right: 5px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/EricaJoy/status/439930671457267712" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="7:10 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393722620">Mar 1</span></a></small></div>
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Avoid having to centralize your company HQ in 1 place by starting w/ 2 equally important, geographically separate locations. <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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<span>7:03 PM - 1 Mar 2014</span>
· <a class="permalink-link js-permalink js-nav" href="/rachelsklar/status/439928895731953664" tabindex="-1">Details</a>
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" data-feedback-key="stream_status_439928895731953664" data-item-id="439928895731953664" data-my-retweet-id="439933538859618304" data-name="rachelsklar" data-retweet-id="439933538859618304" data-retweeter="shuba_s" data-screen-name="rachelsklar" data-tweet-id="439928895731953664" data-user-id="12193342" data-you-block="false" data-you-follow="true" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="12193342" href="https://twitter.com/rachelsklar" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/1778909775/image1327443982_bigger.png" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">rachelsklar</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>rachelsklar</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px; margin-right: 5px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/rachelsklar/status/439928895731953664" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="7:03 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393722196">Mar 1</span></a></small></div>
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Crowd at the YC <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a> conf - look at all these people to be FUNDED! Hey Sequoia, you've got… <a class="twitter-timeline-link" data-expanded-url="http://instagram.com/p/lBWPskLhcb/" dir="ltr" href="http://t.co/7Q8pJIRlGw" rel="nofollow" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;" target="_blank" title="http://instagram.com/p/lBWPskLhcb/"><span class="tco-ellipsis"></span><span class="invisible" style="font-size: 0px; line-height: 0;">http://</span><span class="js-display-url">instagram.com/p/lBWPskLhcb/</span><span class="invisible" style="font-size: 0px; line-height: 0;"></span><span class="tco-ellipsis"><span class="invisible" style="font-size: 0px; line-height: 0;"> </span></span></a></div>
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<span>7:20 PM - 1 Mar 2014</span>
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" data-feedback-key="stream_status_439933345690951681" data-item-id="439933345690951681" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439933345690951681" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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Fundraising panel in progress. Interesting insight:ask the investors qns. Ask what value can you add to my company besides $ <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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<span>7:08 PM - 1 Mar 2014</span>
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" data-feedback-key="stream_status_439930310797443072" data-has-parent-tweet="true" data-is-reply-to="true" data-item-id="439930310797443072" data-mentions="vlgreen" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439930310797443072" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="95468704" href="https://twitter.com/shuba_s" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/576008325/shuba_bigger.jpg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">Shuba S.</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>shuba_s</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/shuba_s/status/439930310797443072" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="7:08 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393722534">Mar 1</span></a></small></div>
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<a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/vlgreen" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>vlgreen</a> sitting in the front, near the door. Hope to bump into you this eve</div>
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<span>7:06 PM - 1 Mar 2014</span>
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" data-feedback-key="stream_status_439929650798551040" data-item-id="439929650798551040" data-mentions="VMware" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439929650798551040" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="95468704" href="https://twitter.com/shuba_s" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/576008325/shuba_bigger.jpg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">Shuba S.</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>shuba_s</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/shuba_s/status/439929650798551040" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="7:06 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393722376">Mar 1</span></a></small></div>
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Diane hired the guy who came in to do her yard work to do QA <a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/VMware" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>VMware</a>.He turned out a rock star.Attitude matters > background <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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<span>6:53 PM - 1 Mar 2014</span>
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" data-feedback-key="stream_status_439926347037544448" data-item-id="439926347037544448" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439926347037544448" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="95468704" href="https://twitter.com/shuba_s" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/576008325/shuba_bigger.jpg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">Shuba S.</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>shuba_s</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/shuba_s/status/439926347037544448" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="6:53 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393721589">Mar 1</span></a></small></div>
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Nobody is indispensable. Never let anyone hold you over a barrel. - Diane Greene (VMware) <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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<span>6:44 PM - 1 Mar 2014</span>
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" data-feedback-key="stream_status_439924187700817920" data-has-parent-tweet="true" data-is-reply-to="true" data-item-id="439924187700817920" data-mentions="vlgreen" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439924187700817920" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/vlgreen" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>vlgreen</a> where are you? Sloanies represent!</div>
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<span>6:03 PM - 1 Mar 2014</span>
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" data-feedback-key="stream_status_439913764452704256" data-item-id="439913764452704256" data-mentions="kmin" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439913764452704256" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="95468704" href="https://twitter.com/shuba_s" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/576008325/shuba_bigger.jpg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">Shuba S.</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>shuba_s</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/shuba_s/status/439913764452704256" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="6:03 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393718589">Mar 1</span></a></small></div>
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Great advice from <a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/kmin" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>kmin</a> don't believe the hype! <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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" data-card-type="photo" data-feedback-key="stream_status_439912315324887040" data-item-id="439912315324887040" data-mentions="ycombinator kmin dailymuse" data-my-retweet-id="439912867203010560" data-name="Tracy Lawrence" data-retweet-id="439912867203010560" data-retweeter="shuba_s" data-screen-name="chewishgirl" data-tweet-id="439912315324887040" data-user-id="48053058" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="48053058" href="https://twitter.com/chewishgirl" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/3235800783/de61647ad2aec4962d0f69e124876425_bigger.png" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">Tracy Lawrence</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>chewishgirl</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px; margin-right: 5px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/chewishgirl/status/439912315324887040" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="5:57 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393718243">Mar 1</span></a></small></div>
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“We got rejected by 11 incubators before getting into <a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/ycombinator" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>ycombinator</a>” <a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/kmin" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>kmin</a> founder <a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/dailymuse" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>dailymuse</a> <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a> <a class="twitter-timeline-link" data-pre-embedded="true" dir="ltr" href="http://t.co/ZMSjAlL2T8" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;">pic.twitter.com/ZMSjAlL2T8</a></div>
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" data-card-type="photo" data-feedback-key="stream_status_439912212681863169" data-item-id="439912212681863169" data-mentions="kmin" data-my-retweet-id="439912783346274304" data-name="Helena Powell" data-retweet-id="439912783346274304" data-retweeter="shuba_s" data-screen-name="curiouspowell" data-tweet-id="439912212681863169" data-user-id="307157802" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="307157802" href="https://twitter.com/curiouspowell" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/3552167112/fce892ed3012819609357311acea175a_bigger.jpeg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">Helena Powell</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>curiouspowell</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px; margin-right: 5px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/curiouspowell/status/439912212681863169" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="5:56 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393718219">Mar 1</span></a></small></div>
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<span>5:58 PM - 1 Mar 2014</span>
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" data-feedback-key="stream_status_439912533193805825" data-item-id="439912533193805825" data-mentions="kmin" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439912533193805825" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="95468704" href="https://twitter.com/shuba_s" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/576008325/shuba_bigger.jpg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">Shuba S.</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>shuba_s</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/shuba_s/status/439912533193805825" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="5:58 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393718295">Mar 1</span></a></small></div>
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<a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/kmin" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>kmin</a> user acq tips 1. Seek out like-minded groups 2. Ask for word of mouth and make it easy 3. Become your own PR machine <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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<span>5:56 PM - 1 Mar 2014</span>
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" data-feedback-key="stream_status_439912169216290816" data-item-id="439912169216290816" data-mentions="kmin" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439912169216290816" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/kmin" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>kmin</a> advice: 1. start somewhere 2. Test everything 3. Create velocity <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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<span>5:49 PM - 1 Mar 2014</span>
· <a class="permalink-link js-permalink js-nav" href="/cubitplanning/status/439910421303013376" tabindex="-1">Details</a>
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" data-feedback-key="stream_status_439910421303013376" data-item-id="439910421303013376" data-mentions="kmin" data-my-retweet-id="439910556800012288" data-name="cubitplanning" data-retweet-id="439910556800012288" data-retweeter="shuba_s" data-screen-name="cubitplanning" data-tweet-id="439910421303013376" data-user-id="18940985" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="18940985" href="https://twitter.com/cubitplanning" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/1285486546/Headshot_reasonably_small_bigger.jpg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">cubitplanning</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>cubitplanning</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px; margin-right: 5px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/cubitplanning/status/439910421303013376" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="5:49 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393717792">Mar 1</span></a></small></div>
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Idea that resonates: start up as an "evolution from suck to suck-less" from <a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/kmin" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>kmin</a> at The Muse <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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<span>5:48 PM - 1 Mar 2014</span>
· <a class="permalink-link js-permalink js-nav" href="/shuba_s/status/439910137919057920" tabindex="-1">Details</a>
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" data-feedback-key="stream_status_439910137919057920" data-item-id="439910137919057920" data-mentions="kmin" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439910137919057920" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="95468704" href="https://twitter.com/shuba_s" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/576008325/shuba_bigger.jpg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">Shuba S.</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>shuba_s</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/shuba_s/status/439910137919057920" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="5:48 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393717724">Mar 1</span></a></small></div>
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<a class="twitter-atreply pretty-link" dir="ltr" href="https://twitter.com/kmin" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">@</span>kmin</a> on stage now. Wanted to be Zorro as a kid and then in the CIA? We must be soul sisters :) <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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<span>5:35 PM - 1 Mar 2014</span>
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" data-feedback-key="stream_status_439906723550076928" data-item-id="439906723550076928" data-my-retweet-id="439907222177333248" data-name="Tracy Chou" data-retweet-id="439907222177333248" data-retweeter="shuba_s" data-screen-name="triketora" data-tweet-id="439906723550076928" data-user-id="19556080" data-you-block="false" data-you-follow="true" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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based on eyeballing a handraise poll of the audience at <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a> conf, looks like 50+% of women here are engineers. pretty cool!</div>
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<span>5:31 PM - 1 Mar 2014</span>
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" data-feedback-key="stream_status_439905919808204800" data-item-id="439905919808204800" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439905919808204800" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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Hindsight = Data + wisdom + perspective - Julia Hartz <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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<span>5:26 PM - 1 Mar 2014</span>
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" data-feedback-key="stream_status_439904556059594753" data-item-id="439904556059594753" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439904556059594753" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="95468704" href="https://twitter.com/shuba_s" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/576008325/shuba_bigger.jpg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">Shuba S.</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>shuba_s</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/shuba_s/status/439904556059594753" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="5:26 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393716393">Mar 1</span></a></small></div>
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Think abt who,why,when,what as you grow a company and figure out who should be in leadership roles - Julia Hartz <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23FemaleFounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>FemaleFounders</a></div>
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<span>5:25 PM - 1 Mar 2014</span>
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" data-feedback-key="stream_status_439904162893922305" data-item-id="439904162893922305" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439904162893922305" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="95468704" href="https://twitter.com/shuba_s" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/576008325/shuba_bigger.jpg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">Shuba S.</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>shuba_s</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/shuba_s/status/439904162893922305" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="5:25 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393716300">Mar 1</span></a></small></div>
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Julia Hartz: when a company is growing one of the biggest ways to blow it is to put the wrong person in a leadership role <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23FemaleFounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>FemaleFounders</a></div>
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" data-item-id="439900262459645952" data-item-type="tweet" id="stream-item-tweet-439900262459645952" style="background-clip: border-box; background-color: white; background-position: initial initial; background-repeat: initial initial; border-left-color: rgb(225, 232, 237); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(225, 232, 237); border-right-style: solid; border-right-width: 1px; line-height: inherit;"><div class="tweet original-tweet js-stream-tweet js-actionable-tweet js-profile-popup-actionable js-original-tweet
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<span>5:09 PM - 1 Mar 2014</span>
· <a class="permalink-link js-permalink js-nav" href="/shuba_s/status/439900262459645952" tabindex="-1">Details</a>
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" data-feedback-key="stream_status_439900262459645952" data-item-id="439900262459645952" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439900262459645952" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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<a class="details with-icn js-details" href="https://twitter.com/shuba_s/status/439900262459645952" style="background-color: transparent; color: #999999; display: inline-block; margin-right: 2px; text-decoration: none; white-space: nowrap;"><span class="details-icon js-icon-container"></span><span style="color: #45846a;"><span class="expand-stream-item js-view-details"><span class="expand-action-wrapper" style="color: #999999; margin-right: 4px;">Expand</span></span></span></a><br />
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" data-item-id="439897922163855360" data-item-type="tweet" id="stream-item-tweet-439897922163855360" style="background-clip: border-box; background-color: white; background-position: initial initial; background-repeat: initial initial; border-left-color: rgb(225, 232, 237); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(225, 232, 237); border-right-style: solid; border-right-width: 1px; line-height: inherit;"><div class="tweet original-tweet js-stream-tweet js-actionable-tweet js-profile-popup-actionable js-original-tweet
retweeted
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" data-card-type="photo" data-feedback-key="stream_status_439897922163855360" data-item-id="439897922163855360" data-my-retweet-id="439898627104714752" data-name="Nidhi Aggarwal" data-retweet-id="439898627104714752" data-retweeter="shuba_s" data-screen-name="aggarwalnidhi" data-tweet-id="439897922163855360" data-user-id="124825123" data-you-block="false" data-you-follow="true" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="124825123" href="https://twitter.com/aggarwalnidhi" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/1503328002/glamour_shot_cropped_-_compressed_bigger.jpg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">Nidhi Aggarwal</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>aggarwalnidhi</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px; margin-right: 5px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/aggarwalnidhi/status/439897922163855360" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="5:00 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393714812">Mar 1</span></a></small></div>
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Inspiring that some one is starting early, reminds me of taking my daughter to business meeting <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a> <a class="twitter-timeline-link" data-pre-embedded="true" dir="ltr" href="http://t.co/AcLTeEoSXq" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;">pic.twitter.com/AcLTeEoSXq</a></div>
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" data-item-id="439898518249934848" data-item-type="tweet" id="stream-item-tweet-439898518249934848" style="background-clip: border-box; background-color: white; background-position: initial initial; background-repeat: initial initial; border-left-color: rgb(225, 232, 237); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(225, 232, 237); border-right-style: solid; border-right-width: 1px; line-height: inherit;"><div class="tweet original-tweet js-stream-tweet js-actionable-tweet js-profile-popup-actionable js-original-tweet
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<span>5:02 PM - 1 Mar 2014</span>
· <a class="permalink-link js-permalink js-nav" href="/shuba_s/status/439898518249934848" tabindex="-1">Details</a>
</span>
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" data-feedback-key="stream_status_439898518249934848" data-item-id="439898518249934848" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439898518249934848" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="95468704" href="https://twitter.com/shuba_s" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/576008325/shuba_bigger.jpg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">Shuba S.</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>shuba_s</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/shuba_s/status/439898518249934848" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="5:02 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393714954">Mar 1</span></a></small></div>
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Adora is awesome, really funny. Needed to learn to be a good house cleaner, first idea was to read some how-to books :) <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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<span>4:48 PM - 1 Mar 2014</span>
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" data-feedback-key="stream_status_439894922208874496" data-item-id="439894922208874496" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439894922208874496" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="95468704" href="https://twitter.com/shuba_s" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/576008325/shuba_bigger.jpg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">Shuba S.</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>shuba_s</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/shuba_s/status/439894922208874496" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="4:48 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393714096">Mar 1</span></a></small></div>
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34.5% of female founders co-found with a spouse/SO! wow! <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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" data-item-id="439893164833255424" data-item-type="tweet" id="stream-item-tweet-439893164833255424" style="background-clip: border-box; background-color: white; background-position: initial initial; background-repeat: initial initial; border-left-color: rgb(225, 232, 237); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(225, 232, 237); border-right-style: solid; border-right-width: 1px; line-height: inherit;"><div class="tweet original-tweet js-stream-tweet js-actionable-tweet js-profile-popup-actionable js-original-tweet
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<span>4:41 PM - 1 Mar 2014</span>
· <a class="permalink-link js-permalink js-nav" href="/alexia/status/439893164833255424" tabindex="-1">Details</a>
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" data-feedback-key="stream_status_439893164833255424" data-item-id="439893164833255424" data-my-retweet-id="439893613950930945" data-name="Alexia Tsotsis" data-retweet-id="439893613950930945" data-retweeter="shuba_s" data-screen-name="alexia" data-tweet-id="439893164833255424" data-user-id="18327902" data-you-block="false" data-you-follow="true" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="18327902" href="https://twitter.com/alexia" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/414119954883964929/goUFTWlb_bigger.jpeg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">Alexia Tsotsis</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>alexia</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px; margin-right: 5px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/alexia/status/439893164833255424" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="4:41 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393713677">Mar 1</span></a></small></div>
<div class="js-tweet-text tweet-text" style="white-space: pre-wrap; word-wrap: break-word;">
<a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a> is all women. Feel like what a guy would feel like at a normal tech conference.</div>
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<span>4:42 PM - 1 Mar 2014</span>
· <a class="permalink-link js-permalink js-nav" href="/shuba_s/status/439893482253987840" tabindex="-1">Details</a>
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" data-feedback-key="stream_status_439893482253987840" data-item-id="439893482253987840" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439893482253987840" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="95468704" href="https://twitter.com/shuba_s" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #999999; text-decoration: none;"><img alt="" class="avatar js-action-profile-avatar" src="https://pbs.twimg.com/profile_images/576008325/shuba_bigger.jpg" style="border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 0px; float: left; height: 48px; margin-left: -58px; margin-top: 3px; width: 48px;" /><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #292f33;">Shuba S.</strong> <span class="username js-action-profile-name" style="color: #8899a6; direction: ltr; font-size: 13px; unicode-bidi: embed;"><span style="color: #b1bbc3;">@</span>shuba_s</span> </a><small class="time" style="color: #bbbbbb; font-size: 13px;"> <a class="tweet-timestamp js-permalink js-nav js-tooltip" href="https://twitter.com/shuba_s/status/439893482253987840" style="background-color: transparent; color: #8899a6; text-decoration: none;" title="4:42 PM - 1 Mar 2014"><span class="_timestamp js-short-timestamp " data-long-form="true" data-time="1393713753">Mar 1</span></a></small></div>
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Specifically for women: it's possible to combine startups and kids, but easier without kids. But it can be done. <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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<span>4:37 PM - 1 Mar 2014</span>
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" data-feedback-key="stream_status_439892320683425792" data-item-id="439892320683425792" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439892320683425792" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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Jessica's advice - need determination, withstand rejection, empathy, make something ppl want, live cheap, and FOCUS <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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<span>4:29 PM - 1 Mar 2014</span>
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" data-feedback-key="stream_status_439890190325145600" data-item-id="439890190325145600" data-name="Shuba S." data-screen-name="shuba_s" data-tweet-id="439890190325145600" data-user-id="95468704" data-you-block="false" data-you-follow="false" style="border-bottom-color: rgb(225, 232, 237); border-bottom-style: solid; border-bottom-width: 1px; cursor: pointer; min-height: 51px; padding: 9px 12px; position: relative;">
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Jessica is on stage describing how YC started <a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23femalefounders&src=hash" style="background-color: transparent; background-position: initial initial; background-repeat: initial initial; color: #45846a; text-decoration: none;"><span style="color: #8fb5a5;">#</span>femalefounders</a></div>
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Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com1tag:blogger.com,1999:blog-2520648103477254562.post-81030033594653786812011-12-08T14:32:00.000-08:002011-12-09T11:34:29.611-08:00School board member took state high school exams...The media has been all over this story of late, where a school board member from Florida, Rick Roach, took standardized 10th grade level reading and math exams, and fared remarkably poorly. If you haven't read it, see <a href="http://www.huffingtonpost.com/2011/12/08/school-board-member-who-t_n_1137226.html">this </a>from Huffington Post.<br /><br />The things that chagrin me about this whole brouhaha are the conclusions people are coming to, with not a single practical suggestion as an alternative. <br /><br />Let's look at this objectively - yes, the tenth grade math exams test relatively arcane knowledge. The average person has no reason to use his knowledge of trigonometry in day to day life. But to conclude from that "A test that can determine a student's future life chances should surely relate in some practical way to the requirements of life." is not quite getting at the heart of the issue, in my humble opinion.<br /><br />It instantly begs the question in my mind at least, requirements of whose life? Yes, if the student were to follow in Mr. Roach's footsteps, whose life by all measures is successful, the test is excessive. But what if the student aspires to something different, and wants to keep the doors open to a different career? Perhaps he aspires to go to college and major in something that will guarantee him employment that pays north of $75,000 per year? Perhaps he aspires for a job that won't be taken away by the next person willing to work for a lot less, or a machine that can outwork him 1000x?<br /><br />If we were to shortlist the number of career options that would provide that kind of salary, a large percentage of them require proficiency in science and higher level math. If we want students to pursue STEM (Science, Technology, Engineering and Mathematics) fields in college, it follows that we need to hold them to higher math standards. If we are to dumb down the baseline because "most" people don't use that level of math, what options do we have? <br /><br />We can try the European/Asian approach to specialization - kids as young as 11 are slotted into an "university track" and "vocational track". Only the kids in the university track get to take advanced math. The rest take the basic math that Mr. Roach and his supporters are suggesting is most relevant. <br /><br />I am told that in Singapore, kids at the Sixth grade level are made to take exams which will determine their track. In the Netherlands, 11 year olds take exams that slot them into "workers", "technicians" and "academics". In Germany, kids are slotted when they are in FOURTH grade! What next? We will categorize people when they're born into what professions they can enter? Hello caste system! Wait, haven't people been trying to abolish caste system for a while now and the inequities it promotes?<br /><br />Frankly, I'd rather have students who are over educated in math than suffer the major inequities that arise from this early, forced and artificial sorting.<br /><br />Yes, I have never once had an opportunity to apply the Riemer-Tiemann equation since I graduated from high school, derive Maxwell's equations from scratch, or apply vector calculus when I visit the grocery store. I suppose you might consider that a waste. But notice that the "waste" doesn't hurt me. If you stop me and ask me to derive Maxwell's equations on my way to the grocery store, I might have to give you a rain check till I refresh my memory courtesy Google. I will then gladly sit down to explain it to you. You might even be sufficiently impressed to offer me a six figure job. Whereas, the student who was offered the lowest common denominator education is *permanently* shut out of opportunities and high paying jobs. That's unfair. I would much rather raise the bar for everyone, than to dumb it down to the lowest common denominator for everyone. If you reach for the stars, maybe you will land on the moon...<br /> <br />My reaction to those who oppose standardized testing is similar. Ok, I see your point, but what is the alternative to fairly compare different students if you want to offer them a limited opportunity, be it a job or a college education? Until the critics come up with a better alternative to either issue, criticizing what exists is moot.Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com2tag:blogger.com,1999:blog-2520648103477254562.post-39388052643367074752011-12-06T12:12:00.000-08:002011-12-06T12:17:03.411-08:00Raising kids to be entrepreneursHere's one of the best TED talks I've seen in a while. Cameron makes a very pertinent point - we hire coaches to help us with our deficiencies. Why are we not applying our energies to improving our strengths instead?<br /><br /><br /><object width="526" height="374"><br /><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><br /><param name="allowFullScreen" value="true" /><br /><param name="allowScriptAccess" value="always"/><br /><param name="wmode" value="transparent"></param><br /><param name="bgColor" value="#ffffff"></param><br /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2009X/Blank/CameronHerold_2009X-320k.mp4&su=http://images.ted.com/images/ted/tedindex/embed-posters/CameronHerold-2009X.embed_thumbnail.jpg&vw=512&vh=288&ap=0&ti=887&lang=&introDuration=15330&adDuration=4000&postAdDuration=830&adKeys=talk=cameron_herold_let_s_raise_kids_to_be_entrepreneurs;year=2010;theme=the_creative_spark;theme=tales_of_invention;theme=not_business_as_usual;event=TEDxEdmonton;tag=Business;tag=children;tag=education;tag=entrepreneur;tag=money;&preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><br /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="526" height="374" allowFullScreen="true" allowScriptAccess="always" flashvars="vu=http://video.ted.com/talk/stream/2009X/Blank/CameronHerold_2009X-320k.mp4&su=http://images.ted.com/images/ted/tedindex/embed-posters/CameronHerold-2009X.embed_thumbnail.jpg&vw=512&vh=288&ap=0&ti=887&lang=&introDuration=15330&adDuration=4000&postAdDuration=830&adKeys=talk=cameron_herold_let_s_raise_kids_to_be_entrepreneurs;year=2010;theme=the_creative_spark;theme=tales_of_invention;theme=not_business_as_usual;event=TEDxEdmonton;tag=Business;tag=children;tag=education;tag=entrepreneur;tag=money;&preAdTag=tconf.ted/embed;tile=1;sz=512x288;"></embed><br /></object>Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com0tag:blogger.com,1999:blog-2520648103477254562.post-40848984402097420552011-09-16T21:55:00.000-07:002011-09-16T22:02:59.612-07:00LexxLearn is live!I'm thrilled to announce that we launched <a href="http://www.lexxlearn.com">LexxLearn</a> today! We are in very early beta at this point.<br /><br />I still have a bunch of things to do to automate several things before I try and drive traffic there. But I figured that as a good student of the customer development paradigm, LexxLearn should launch with the minimum viable product and iterate quickly, instead of waiting till I have it all figured out.<br /><br />If you're a parent, I would love to hear your feedback.Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com0tag:blogger.com,1999:blog-2520648103477254562.post-27879405256612720812011-06-28T13:49:00.000-07:002011-06-29T09:31:42.176-07:00My love-hate affair with LeapfrogA friend sent me this article about a new product announcement from Leapfrog: <a href="http://nyti.ms/jn1nRH ">http://nyti.ms/jn1nRH </a>It's basically an iPad replacement for kids 5 through 9 and there's a lot of buzz on the web about the rebirth of Leapfrog.<br /><br />Here's my take on it -<br /><br />I am a big Leapfrog fan, and own a stable of leapfrog devices personally. I love their toys, yet am very hesitant to purchase this one. I hate a couple of things about Leapfrog.<br /><br />First, their product roadmap seems to be very poorly thought out. They obsolete their own hardware for no immediately apparent reason, and don't seem to necessarily believe in backward compatibility. I have multiple generations of the Leapster as well as the Leap pad, and each time ended up shelling out money for the next generation of hardware because the add-on cartridges sold in stores with the movie character de jour would not work with the generation of hardware I had. I have grown to absolutely detest this practice.<br /><br />Second, with this new iPad replacement, I am even more skeptical than usual, because at a $99 price point for a device which boasts a durable (I hope!) 5 inch color screen, 2 GBs of memory and a video camera, the cost of their bill of materials is very high and profit margins are very slim, if any. Till these things start selling at volume, there isn't any economy of scale to reduce manufacturing costs. Between this and the fact they've chosen to not open the platform to third party developers, I suspect their business model is going to be the same as shaving razors. They are planning to charge parents a steep price for each application that will work on the platform, and/or they're going to enable "social" features a la Club Penguin down the line, perhaps in a model with Wi-Fi capability, iPad style. <br /><br />Third, as yet another leapfrog product, there is no guarantee that this toy will be supported over any length of time. <br /><br />If they had allowed third party developers on the platform, I might have had a little more faith in the longevity of this new widget. The other reason third party developers may have changed my stance is that with a open marketplace, the best app will have a shot at winning. I am a big believer in the market setting the price for educational content, as opposed to the manufacturer of the hardware platform that supports the content. This has the built-in benefit of vetting content for quality, and consumers will vote with their wallet.<br /><br />Even a company such as Apple that seems to have mastered the art of creating desirable hardware and software which sells at premium prices has opened up their platform to third party developers as opposed to using the i-devices as a channel for strictly Apple created software, and that's telling. There is a big (dare I say bigger and better?) business in crowd sourcing content.<br /><br />What do you think? Would you buy this gadget for your child?Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com0tag:blogger.com,1999:blog-2520648103477254562.post-74740583888604269952011-05-30T20:21:00.000-07:002011-05-30T21:01:57.296-07:00The secrets of successful K-12 educationI came across this very interesting<a href="http://www.ednetinsight.com/news-alerts/featured-news/national-center-on-education-and-the-economy-calls-for-new-u-s--education-reform-agenda-based-on-strategies-of-the-top-performing-nations.html"> article</a> recently that calls for K-12 education reform in the US based on strategies embraced by other top performing nations. I found these two suggestions in particular very interesting:<br /><br /> - Pick one or two grade levels for accountability testing (often, in the top-performing countries, the end of middle school and/or the end of the sophomore year of high school) and make them “gateway tests,” with standards that have to be met before moving on to the next stage of one’s education or training for work.<br /><br />- Other countries are getting much more for their money by spending less on fancy school buildings, glossy textbooks, intramural sports and district administration and more on their teachers and their most disadvantaged students.<br /><br />I find these suggestions interesting because I see how this works in the context of the cultures that embrace them, and question whether the culture in the US is conducive to this.<br /><br />In my experience, the word "competition" seems to be a bad word in US schools. Parents immediately begin to worry about the pressure placed on their children, teachers strive to emphasize accomplishment as an end in and of itself, and the schools focus on the intrinsic value of learning and attempt to motivate students to learn for the love of knowledge. In an ideal world, this is exactly how I'd like it to be. In the meanwhile, Asian students who are used to the pressure cooker atmosphere are rapidly outpacing and out distancing American students. I am not condoning the intense pressure cooker method that's typical of Asian systems, but to shield a student from all pressures of competition is doing them a disservice in my opinion. As the world becomes flatter, the competition for Americans is only growing, and the competition is coming from younger people in greater numbers. Our children need to be taught how to compete effectively, and also to define the terms of the competition.<br /><br />Other countries may spend less on glossy textbooks and intramural sports but I don't know of any high achieving countries (in the academic sense) that idolize/idealize their sports and sportspeople at the level America does. Accomplishments in sports matter a great deal here, with students who excel getting passing grades in school work regardless of whether it was earned through academic performance, and full scholarships to prestigious universities based on those accomplishments. Given this scenario, is it even realistic to suggest cutting spending on intramural sports? <br /><br />I have more practical suggestions:<br /><br />- Yes, let's have gateway exams so kids who read at the first grade level don't end up in high school and drop out.<br /><br />- Let's make parents who can afford it pick up the tab for their students' ancillary expenses. For those that can't afford it, let's give them scholarships/financial assistance, and the extra help they need to be successful. It doesn't make sense to subsidize every student in the country given limited resources. There will just be less for every one all around.<br /><br />- Centralize education standards (Common Core Standards are the way of the future) but decentralize financing of education. It's hard for governments to know how exactly to allocate and distribute resources to local communities. This also has the disadvantage of adding layers before the funding reaches the student, and compensating everyone enroute to the student has a marked trickle down effect.<br /> <br />I don't claim to have all the answers but these certainly seem like some obvious ones.Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com0tag:blogger.com,1999:blog-2520648103477254562.post-40463161044135400422011-05-13T10:21:00.000-07:002011-05-13T10:34:49.314-07:00The inspiration that's Kal RamanI came across this biography courtesy of another blogger Dr. Kumaresh Krishnamoorthy. You can find the original post on his blog <a href="http://drkumaresh.posterous.com/inspirational-true-story-of-kal-raman-ceo-who">here</a>. I have only made cosmetic changes to the content.<br /><br />---------<br /><span style="font-weight:bold;">From studying under the streetlights to CEO... </span><br /><br />Here is the rags-to-riches story of an extremely talented boy from a small village in Tamil Nadu who has risen to be the Chief Executive Officer of a company in Seattle, USA.<br /><br />It is also the story of how Kalyana Raman Srinivasan, who was so indigent that he had to study under a streetlight, but then managed to score excellent marks, rose in life and became today's Kal Raman. At every turn in his life, he took the difficult path and it turned out to be the right one and in the right direction. His rise to the top is more dramatic than a thriller. Today, he is a very successful entrepreneur and the founder-CEO of GlobalScholar.<br /><br />Read his extraordinary story of triumph and determination . . .<br /><br /><span style="font-weight:bold;">Difficult childhood</span><br /><br />Kal Raman was born and brought up in a small village called Mannarakoil in Tirunelveli district of Tamil Nadu. It was a comfortable normal middle class life for him and his siblings as his father was a Tahasildar there. But the sudden death of his father at the age of 45 changed everything overnight. Kal was 15 then. "My mother got a pension of Rs 420 a month and you can imagine how tough it is to educate four children and feed five mouths with Rs 420?" <br /><br />His life changed dramatically after his father's death. The family moved from the rented house to a hut that had no proper water supply or electricity. Kal Raman remembers, "All of us used to study under the streetlight and, thank god, the streetlights used to work those days! MGR (M G Ramachandran) was the chief minister then. We had to sell the plates to buy rice to eat and my mother used to give us rice in our hands. That bad was our situation."<br /><br />But his mother, who had studied till the 8th standard, was very particular that her children studied. "All our relatives wanted my elder brother to stop studying and take up the small job offered by the government but my mother wanted him to continue studying." "Then they wanted me to learn typewriting and shorthand so that I could get some job after the 10th standard. But mother said, 'My children are going to get the best education I can offer. Education is our salvation.' She was my hero for her vision and she still is my hero."<br /><br />What kept the family going? "We were sad but because we accepted our fate, we were at peace with whatever that happened to us. We knew our father would not come back to lift us up from poverty. We also knew our salvation was a long way away."<br />He didn't know why he used to tell his mother, "One day I will give you so much money that you will not know what to do with it!" Years later, he did exactly that!<br /><br /><span style="font-weight:bold;">First turning point in life<br /></span><br />Kal Raman believes that God played a hand in all the major turning points in his life. The first turning point in life was after his 12th standard. He got good marks in both the engineering and medicine entrance exams. For studying engineering, he got admission at the Anna University in Chennai, while for medicine, it was at the Tirunelveli Medical College.<br /><br />"While going in the bus with my mother to join the medical college, I told her, "If I join for medicine here, the high probability is that my life may begin and end in Tirunelveli. I really want to see the world." She agreed with my decision to go to Chennai and join Anna University and study Electrical Engineering and Electronics."<br /><br />So, he stepped into a new world outside Tirunelveli, and that was Chennai. Though he had got merit scholarship and a lot of good people helped him pay the initial fee, the scholarship amount never used to reach him regularly or on time. "The mess fee was Rs 250 a month and I used to be a defaulter in the mess at least six months in a year. Till you pay the mess fee, you cannot eat in the mess. So, I used to live on day scholars' lunch boxes and also use to fast. That is when I learnt to fast ! I must say a lot of friends helped me with money and food."<br /><br />Scarcity of money was so bad that he had no money to buy food just before the final semester exams. When he gave his final semester exams, he had not eaten for a day-and-a-half. "After finishing the exam, I almost fainted."<br />The day after the exams came all the scholarship money that was due and it was around Rs 5,000. "So, I went home a rich man and that helped us repay some loans."<br /><br /><span style="font-weight:bold;">First job</span><br /><br />Like opting for Chennai and joining Anna University instead of a college in Tirunelveli, Kal Raman took another risk with his first job also. His first job was with Tata Consulting Engineers (TCE), and he had a choice of joining either Chennai or Mumbai.<br />Although he knew nobody in Mumbai, he chose the capital of Maharashtra.<br /><br />He remembered the first day. "It was interesting. With bag and baggage, I went to the TCE office after taking a shower at the railway station as I had no money to go to any hotel. After the first introduction at the office, the manager noticed that I was wearing slippers to the office. He called me and said, "I don't care which college you are coming from but this is not acceptable. You should come in shoes tomorrow." I said I couldn't come in shoes the next day and this the manager construed as arrogance. "How could you talk like this?" he asked me. I said, "Sir, it is not that I don't want to, but I can't afford to buy shoes. Only after I get my first pay cheque, can I buy shoes. Sir, I request you not to terminate my job because of this. I and my family need this job."<br /><br />Shocked to hear the explanation, the manager asked, "Where are you staying?" and the reply was, "Dadar Railway Station."<br />So distressed was the manager to hear Kal speak that he immediately released a month's salary in advance and also arranged for him to be at his friend's place till he could find a place to stay. "He bought me a pair of shoes and those were my first shoes. The next day, I sent Rs 1,500 from the advance to my mother."<br /><br /><span style="font-weight:bold;">From Electrical engineering to Programming</span><br /><br />Kal's rise in career was meteoric in a short span of time. Within a month, he got a chance to move to Bengaluru (then Bangalore) and also to programming. Soon, he was in Chennai with Tata Consultancy Services (TCS). Within a few months, he was sent to Edinburgh, UK. From Edinburgh, his next stop was the United States. In 1992, he came to the US as an entry level contractor with Wal-Mart. In two years, he was a Director running a division. When he left Wal-Mart after six years, he was a man running the information systems for the International Division of the retail giant.<br /><br />In 1998, he joined drugstore.com Online Pharmacy as the Chief Information Officer and in 2001 at the age of 30, he was the CEO of the company. He was at the right place at the right time. "God was there at every step guiding me to take the right decisions. I was also willing to take risks and tread new paths," Kal says.<br /><br /><span style="font-weight:bold;">Starting GlobalScholar<br /></span><br />Philanthropist Mike Milken who had donated more than a billion dollars to education, wanted to use technology so that high quality education was accessible to ordinary people. Milken convinced Kal to join him. That was the time Kal was building schools in his village for poor students. <br /><br />In October 2007, GlobalScholar was launched targeting both teachers and students by acquiring four companies -- National Scholar (USA), Classof1 (India), Excelsior (USA), and Ex-Logica (USA) -- that were into education. "Three months after the launch, I travelled all over the US, India, Singapore and China talking to teachers and companies and the public. I found that the only way to impact education was by impressing teachers. The biggest scarcity in the world is good teachers. We decided to help teachers with teaching practices and kids, learning practices."<br /><br />Kal Raman decided to concentrate on the US market as the US is more advanced in using technology. "They are also willing to pay money for technology. At present, schools buy the material which can be used by teachers, students and parents."<br />Today, they have 200 people working for GlobalScholar in Chennai and 150 in the US. The study material is prepared in the Chennai office. The company that was started with $50 million will have in excess of $32 million and will generate $5 million of profits. In 2008, the turnover of the company was Rs 40 crore (Rs 400 million) and in 2009, it was Rs 80 crore (Rs 800 million). In the current year it will be 150-160 crore (Rs 1.5-1.6 billion).<br /><br />"GlobalScholar is growing at 200 per cent every year. We have 1,000 schools and 10 million students, which is one out of 10 kids in the US, using our study material. This is almost 18 per cent of the US population. We are the fastest growing education company in the US." GlobalScholar will soon introduce a pilot project in India and China. In the course of all this, Kalyana Raman became Kal Raman. "The country gave me everything and took half my name."<br /><br /><span style="font-weight:bold;">Giving back to society<br /></span><br />Kal Raman is in India now for the Kumbhabhishekam of the temple at his village Mannarkoil. "It is taking place after 500 years. It is the culmination of two-and-a-half years of work. I have spent more than one and a half crore rupees (Rs 15 million) to renovate the temple and do the Kumbhabhishekam. More than anything else, I have given jobs to all my friends in the village who are masons and carpenters." Other than this, he has also adopted all the orphanages around his village and he takes care of around 2,000 kids, some of whom are physically handicapped. "I feel if I can educate these children, eventually we can make a difference in the society. We also help 100 children in their higher education. Around my village, everyone knows that if a kid who studies well cannot afford to pay fees, he has to only come to my house; his education will be taken care of."<br />"I do not do this as charity; its my responsibility. I am giving something back to the society that fed me, taught me, and took care of me and gave me hopes. "<br />-----<br /><br /><span style="font-weight:bold;">Shuba adds on Mqy 13, 2011:</span><br /><br />GlobalScholar was acquired by Scantron Corporation in January 2011 for $160M.Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com1tag:blogger.com,1999:blog-2520648103477254562.post-77571465023145075632011-04-22T09:36:00.000-07:002011-04-22T10:06:30.189-07:00Nine things successful people do differently...I came across this excellent article in the <a href="http://blogs.hbr.org/cgi-bin/mt/mt-tb.cgi/8929">Harvard Business Review blog</a>. I reproduce it below along with a few lines of commentary -<br /><br />-----<br />Why have you been so successful in reaching some of your goals, but not others? If you aren't sure, you are far from alone in your confusion. It turns out that even brilliant, highly accomplished people are pretty lousy when it comes to understanding why they succeed or fail. The intuitive answer — that you are born predisposed to certain talents and lacking in others — is really just one small piece of the puzzle. In fact, decades of research on achievement suggests that successful people reach their goals not simply because of who they are, but more often because of what they do.<br /><br />1. Get specific. When you set yourself a goal, try to be as specific as possible. "Lose 5 pounds" is a better goal than "lose some weight," because it gives you a clear idea of what success looks like. Knowing exactly what you want to achieve keeps you motivated until you get there. Also, think about the specific actions that need to be taken to reach your goal. Just promising you'll "eat less" or "sleep more" is too vague — be clear and precise. "I'll be in bed by 10pm on weeknights" leaves no room for doubt about what you need to do, and whether or not you've actually done it.<br /><br />2. Seize the moment to act on your goals. Given how busy most of us are, and how many goals we are juggling at once, it's not surprising that we routinely miss opportunities to act on a goal because we simply fail to notice them. Did you really have no time to work out today? No chance at any point to return that phone call? Achieving your goal means grabbing hold of these opportunities before they slip through your fingers.<br /><br />--> Shuba: The above is spot on. I still don't know how to resolve my particular challenge with this though: My weakness (and therefore goal) is to reach out more often. I recognize a moment which is not pre-meditated, want to seize it, and typically will find myself unequipped to do so. I won't have a phone number, or an Internet connection, or it's an inconvenient time of day for the person I intend to reach out to. I will hesitate even as I sit in the car parked outside their doorstep. Suggestions any one?<--<br /><br />To seize the moment, decide when and where you will take each action you want to take, in advance. Again, be as specific as possible (e.g., "If it's Monday, Wednesday, or Friday, I'll work out for 30 minutes before work.") Studies show that this kind of planning will help your brain to detect and seize the opportunity when it arises, increasing your chances of success by roughly 300%.<br /><br />3. Know exactly how far you have left to go. Achieving any goal also requires honest and regular monitoring of your progress — if not by others, then by you yourself. If you don't know how well you are doing, you can't adjust your behavior or your strategies accordingly. Check your progress frequently — weekly, or even daily, depending on the goal.<br /><br />--> Shuba: Analytics! The importance and the utility of this I am fully on board with, to the point it's a personal mantra. You can't drive towards that which you can't measure and track <--<br /><br />4. Be a realistic optimist. When you are setting a goal, by all means engage in lots of positive thinking about how likely you are to achieve it. Believing in your ability to succeed is enormously helpful for creating and sustaining your motivation. But whatever you do, don't underestimate how difficult it will be to reach your goal. Most goals worth achieving require time, planning, effort, and persistence. Studies show that thinking things will come to you easily and effortlessly leaves you ill-prepared for the journey ahead, and significantly increases the odds of failure. <br /><br />5. Focus on getting better, rather than being good. Believing you have the ability to reach your goals is important, but so is believing you can get the ability. Many of us believe that our intelligence, our personality, and our physical aptitudes are fixed — that no matter what we do, we won't improve. As a result, we focus on goals that are all about proving ourselves, rather than developing and acquiring new skills.<br /><br />Fortunately, decades of research suggest that the belief in fixed ability is completely wrong — abilities of all kinds are profoundly malleable. Embracing the fact that you can change will allow you to make better choices, and reach your fullest potential. People whose goals are about getting better, rather than being good, take difficulty in stride, and appreciate the journey as much as the destination.<br /><br />6. Have grit. Grit is a willingness to commit to long-term goals, and to persist in the face of difficulty. Studies show that gritty people obtain more education in their lifetime, and earn higher college GPAs. Grit predicts which cadets will stick out their first grueling year at West Point. In fact, grit even predicts which round contestants will make it to at the Scripps National Spelling Bee.<br /><br />The good news is, if you aren't particularly gritty now, there is something you can do about it. People who lack grit more often than not believe that they just don't have the innate abilities successful people have. If that describes your own thinking .... well, there's no way to put this nicely: you are wrong. As I mentioned earlier, effort, planning, persistence, and good strategies are what it really takes to succeed. Embracing this knowledge will not only help you see yourself and your goals more accurately, but also do wonders for your grit.<br /><br />--> Shuba: I think grit is related to the optimism point made before that. The key is to be optimistic about the eventual outcome but be realistic about what could be an arduous journey to get there. Once this is in place, grit follows. <--<br /><br />7. Build your willpower muscle. Your self-control "muscle" is just like the other muscles in your body — when it doesn't get much exercise, it becomes weaker over time. But when you give it regular workouts by putting it to good use, it will grow stronger and stronger, and better able to help you successfully reach your goals.<br /><br />To build willpower, take on a challenge that requires you to do something you'd honestly rather not do. Give up high-fat snacks, do 100 sit-ups a day, stand up straight when you catch yourself slouching, try to learn a new skill. When you find yourself wanting to give in, give up, or just not bother — don't. Start with just one activity, and make a plan for how you will deal with troubles when they occur ("If I have a craving for a snack, I will eat one piece of fresh or three pieces of dried fruit.") It will be hard in the beginning, but it will get easier, and that's the whole point. As your strength grows, you can take on more challenges and step-up your self-control workout.<br /><br />--> Shuba: This works for me. I relish challenges and a bring-it-on response comes naturally to me. I have found this advice doesn't work well for others I need to motivate who are not a Type A personality. What's the secret to motivating them to build willpower? <--<br /><br />8. Don't tempt fate. No matter how strong your willpower muscle becomes, it's important to always respect the fact that it is limited, and if you overtax it you will temporarily run out of steam. Don't try to take on two challenging tasks at once, if you can help it (like quitting smoking and dieting at the same time). And don't put yourself in harm's way — many people are overly-confident in their ability to resist temptation, and as a result they put themselves in situations where temptations abound. Successful people know not to make reaching a goal harder than it already is.<br /><br />--> Shuba: This realization came as a result of eating humble-pie a couple of times and reflecting on why I failed. My lesson learned there was self-confidence needs to be tempered with the right dose of humility to make it a winning combination. <--<br /><br />9. Focus on what you will do, not what you won't do. Do you want to successfully lose weight, quit smoking, or put a lid on your bad temper? Then plan how you will replace bad habits with good ones, rather than focusing only on the bad habits themselves. Research on thought suppression (e.g., "Don't think about white bears!") has shown that trying to avoid a thought makes it even more active in your mind. The same holds true when it comes to behavior — by trying not to engage in a bad habit, our habits get strengthened rather than broken. <br /><br />If you want change your ways, ask yourself, What will I do instead? For example, if you are trying to gain control of your temper and stop flying off the handle, you might make a plan like "If I am starting to feel angry, then I will take three deep breaths to calm down." By using deep breathing as a replacement for giving in to your anger, your bad habit will get worn away over time until it disappears completely.<br /><br />It is my hope that, after reading about the nine things successful people do differently, you have gained some insight into all the things you have been doing right all along. Even more important, I hope are able to identify the mistakes that have derailed you, and use that knowledge to your advantage from now on. Remember, you don't need to become a different person to become a more successful one. It's never what you are, but what you do.Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com0tag:blogger.com,1999:blog-2520648103477254562.post-51457653394191666942011-04-18T08:49:00.000-07:002011-04-18T09:49:59.183-07:00A story of grit, determination and achievement over a lifetime.I am back as promised with the story of Saras Saraswathi. She and I are members of a technical women's mailing list and she had posted this to the list. I reproduce her posts below verbatim with her permission, in reverse chronological order. The "thesis" she refers to is her PhD thesis. Saras was traveling to Canada to help out family even as she was trying to write up her thesis to meet the deadline. I found it mildly ironical that the one who's named after the Goddess of learning and knowledge should experience this, but the outcome is only fitting.<br /><br />Perhaps you will find it as inspiring as I did. I feel incredibly fortunate and grateful to have had all the opportunities I've had, together with extremely supportive family and friends (you know who you are!) that have enabled me to take advantage of them. Thank you.<br /><br />-----------------------------------------<br />On Thu, Apr 7, 2011 at 4:27 AM, Saras wrote:<br /><br />Hi Everyone...<br /><br />My 38 year old dream came true yesterday. I successfully defended my thesis two years ahead of my classmates. <br /><br />My research was in Secondary Structure Prediction of Proteins. We have very high accuracies of over 90% and I will be spending the next couple of months publishing my papers. I hope to join Nationwide Children's hospital in Ohio state later on.<br /><br />Had to share this with my SYSTERS !! Thanks to all those people who rooted for me.. I still remember the day in 2007, when I was overwhelmed with all your responses and encouragement.<br /><br />Saras<br />-----------------------------------------<br />On Tue, Nov 20, 2007 at 5:48 PM, Saraswathi wrote:<br /><br /> Hi.. all,<br /><br />I am back in school after 35 years... Just wanted to be proud of it.. and announce it to all of you...The story of my pursuit of education is for all those who are still trying to pursue their dreams............ read on if you are discouraged in any way.... and I hope to inspire you to keep going.....<br /><br />I did not get a chance to pursue my studies in a university after my marriage was arranged at 16 in India. (1972). My family thought the best bet in life for me is to be married to a 'well educated' person and it was not important for me to be educated myself... I was the best student in my class in high school and all I was interested in was books, books and books. Unfortunately , my family did not agree with my views and did not let me go back to college.<br /><br />Of all the boys and girls ( cousins, almost 20 of us, with equal number of boys and girls) in the family, although they knew I did better than anyone in my studies, everyone except me got a college education. Except me, just because my horoscope matched with the boys' horoscope !! I later found out that it did not match after all, and that 'things' were moved along, so that the girls' side could get a 'good catch' and the boy's side wanted a good 'housekeeper'. !!<br /><br />I made a vow to myself, that even if I am 80 I will go back to school, when I get a chance at education in a world class university. This was all I meditated on for the past 35 years.... One day, I will continue where I left off....<br /><br />Meanwhile, just to keep my brains from rusting, I did a correspondence course soon after my marriage, to make sure I had a basic degree at least. I had to take math and economics since they were the only subjects which did not involve lab work. I had my daughter the following year and even had to take her to the exam hall, since my family refused to babysit her while I wrote my exams. But i was naturally thrown out of the exam hall when my baby started screaming!!. this afffected my grades of course... they hoped I wont graduate.... I was determined to do this anyway and got my degree after 5 yrs instead of 3.<br /><br />anyway I did my MS in CS in 1985 at ODU, when I got a break while visiting USA for a couple of years. I was not allowed to attend all my classes and never leave my kids with babysitters ( not that we could afford it). Still, I managed to graduate. Since I was not allowed to work over these years, to pass time, I taught IT part-time in colleges/universities and I did many courses, CCNA, E-Commerce engineering, became a certified accountant and did many other courses and learned to play many musical instruments, to keep my mind busy ( to avoid going mad).<br /><br />But my life ambition was to do a PhD and it kept nagging my heart all the time. Because of my age, I could not get any job offers. I was surprised that there was no response from any companies, although I applied to hundreds of them over the years in USA and Singapore (between 2000 and 2005). I never found out why.. .. no one wanted to employ me.. Perhaps too many degrees or too wide a base, not enough industrial experience ?? So, how to leave home with no job to support myself ?<br /><br />I had to wait another 21 years before I got admission for MS in bioinformatics at NTU, Singapore. I managed to finish the course in one year.. I had applied to many universities in USA. No admission was offered until May and I was at the lowest point in my life. I had a GPA of 3.64 and three research papers and twenty years of research, teaching and consulting experience.. but still no offers !!... FINALLY..... I got admission at IAstate and here I am. I am 53 years old.. and hope to finish my PhD within 5 years.....<br /><br />There have been untold miseries in my fight to get an education.. I did not want to agree with people who thought that I do not need to pursue what I wanted just because I was born a woman in a poor Brahmin family and married to a conservative family who did not believe in woman advancement. I was forced to be a cook and do house work all these years in spite of my insatiable thrist for knowledge. I brought up two daughters and was determined they got the education I did not get. One is a gold medalist with a MS in networking and another is a nanotechnologist with a PhD. Both are professional musicians also. I have two grand kids.. 6 and 2 yrs.. a boy and a girl<br /><br />Finally when I insisted that I wanted to pursue my study on a full time basis, I was told that I could stay if I wanted to continue to be a cook or leave forever....In my last months of studying, I even paid the expenses for my food and rent, in my own house !! So, I left when I got the admission offer from IaState !! It is totally unbelievable that this could happen, since we have lived together for over 35 years... with me doing most of the housework with no servants .. most the tutoring for the children came from me and that too when he is a university professor !!. I guess it was foolish of me to have stayed that long.. hoping that there will be a change of attitude. But the things you do in the name of family and kids and a closed society are quite unbelievable. I never could convince him of my thirst for knowledge...<br /><br />so.. wish me well.. and I hope to write to you sometime.. when I finish my PhD. 5 yrs..? 6 yrs..? who knows.!!. the important thing is I am enjoying myself pursuing what I always wanted to do... and bless the souls who finally gave me a chance at this !!<br /><br />I am writing this not to brag.. but for those who are pursuing your dreams... in all those countries where women education is not a priority.. dont lose sight of your dreams.. it is NEVER too late... Sustain your hopes and there will be someone somewhere who will help you achieve your goals and fulfill your dreams....<br /><br />It does not matter what anyone thinks what we can or cannot do. We can do one of the most wonderful things.. bringing a life to earth.. IN ADDITION to everything that THEY can do !! Isn't that good enough ??<br /><br />WHAT IS IMPORTANT IS WHAT WE BELIEVE WE CAN DO ......<br /><br />SarasShuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com1tag:blogger.com,1999:blog-2520648103477254562.post-54573332117065304852011-04-09T13:42:00.000-07:002011-04-09T13:47:34.067-07:00An inspiring beginning to 2011I can't believe I haven't posted once so far in 2011. But perhaps it was for the best because I come bearing an inspirational story this time. I have requested the protagonist to write a guest post on my blog, or if she's too busy, permission to reproduce an email she wrote to all of us on the mailing list. It's a story of incredible drive, tenacity, determination and an insurmountable will to win against all odds. It's hard not to be incredibly inspired by her story. Stay tuned!Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com0tag:blogger.com,1999:blog-2520648103477254562.post-46042023268880274312010-12-29T13:53:00.000-08:002010-12-29T15:32:00.081-08:00Food Revolution - Marketing StrategyHere I am, with the final installment of my commentary on Food Revolution, after indulging in all the sugary goodies that’s associated with the holiday season. I felt this smallest pang of guilt writing about eating healthy while indulging away from the keyboard, but the end of indulgence is near, so here’s the post:<br /><br />Being a student of marketing strategies adopted by high tech. companies, I found Jamie’s strategy very interesting. I thought some of it was clever but also spotted some missed opportunities.<br /><br />1. Jamie offered free cooking lessons at different points in time to the community. There seemed to be an implicit assumption that it’s only fast food and processed food that is unhealthy, and that one of the contributing factors why the people of Huntington were eating unhealthy food was a lack of cooking skill. I found this approach a tad questionable, without educating the population on basics of nutrition. Perhaps Jamie’s recipes were healthy, but it’s very easy to cook extremely unhealthy foods from scratch in one’s own kitchen. I did not see Jamie explaining that it’s perfectly possible to undo the positive effects of eating salad for lunch if you don’t go easy on the dressing or choose your dressing wisely. While the cooking lessons were a good marketing tool in that it brought people together, (hopefully) helped them understand that cooking from scratch can be tasty as well as healthy, I might have taken a more multi-pronged approach.<br /><br />Specifically, I would have added a basic nutrition education component, and enlisted as allies and sponsors manufacturers of these healthy foods. For instance, I imagine companies like Quaker Oats, the makers of “I can’t believe it’s not butter”, and producers of lean cut meats would have been interested in sponsoring a cooking + education session that promoted their products while enjoying the free publicity and limelight. I felt that partnerships that could have made this even better received were left under utilized.<br /><br />2. Jamie’s interaction with the radio station host made for drama for TV viewers as well as served as a good marketing tool to raise consumer awareness. I though this was pretty clever, especially the part where Jamie won the bet and made a convert of the talk show host...<br /><br />3. Initially, Jamie had reached out to the pastor of the local church who was a deep believer in Jamie’s “product". I haven’t seen any episode yet where Jamie took full advantage of the pastor’s support and tried this method of outreach to get his message out to the wider community.<br /><br />4. While reading up on Huntington, I learned that the city is home to <a href="http://www.heinersbakery.com/">Heiner’s Bakery</a>, and this bakery was owned by Sara Lee Corporation, one of the early manufacturers of the Whole grain white bread. I would have enlisted them as an important ally in my marketing efforts. This company is actively pushing the sales of its healthy breads and the irony of it being manufactured in a city that has more pizza joints than number of health clubs in the entire STATE of West Viriginia is inescapable! As one of the largest employers in the city, one would imagine this would make them the perfect ally but nowhere was this mentioned as a part of his marketing strategy.<br /><br />On November 10, 2010, Sara Lee sold Heiner’s and other assets as a part of a $959M deal. I imagine the value of their brand equity would have been even higher had they been spotlighted in the national media and consciousness as a result of this show! (Caveat: I don’t know if there is indeed already such a partnership that will be revealed in a future episode!)<br /><br />5. Nearly 30% of Huntington’s population lives below the poverty line. Huntington’s city council consists of 9 Democrats and 2 Republicans. Can these 2 facts be exploited to levy some kind of “health fee” on the pizzerias and other fast food purveyors in town so as to make fast food more expensive? If that’s illegal, perhaps something along the lines of <a href="http://articles.latimes.com/2010/apr/28/business/la-fi-happy-meals-20100428">Santa Clara county’s ban </a>on sale of Happy Meal toys and other promotions that come with high calorie fast food sold to children.... The point is waving a carrot in front of consumers to motivate is great, but coupling it with the right stick to deter unwanted behavior makes it even more effective. <br /><br />6. Eating better is certainly one way to make the population healthier, but it seems to me that putting the right incentives in place for the citizens to pursue a more active lifestyle should go hand in hand with better eating habits to reach the overall goal of a healthier city. Perhaps the show is skewed this way because Jamie is a chef, but it seems like a great opportunity to couple this show with another TV show such as “<a href="http://www.nbc.com/the-biggest-loser/">The biggest loser</a>” to generate a bigger bang for buck all around.<br /><br />When the campaign goes national, I would also think about harnessing the power of social media - specifically Facebook and YouTube - to make this viral. I did not list Twitter because I feel that an effort such as this one which needs time before results can be observed is not well suited to the instant nature of Twit-verse. I will of course, take back the suggestion to not use Twitter if celebrities want to get involved and use their fan following to help reach critical mass!Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com0tag:blogger.com,1999:blog-2520648103477254562.post-88847598940608310622010-12-15T13:22:00.000-08:002010-12-15T14:04:32.615-08:00Food Revolution Market Entry StrategyIt occurred to me that I did not fully address FR’s market entry strategy in my previous post. Traditional wisdom says that when a newcomer attempts to take on a well entrenched incumbent, the newcomer should initially focus their efforts on gaining a strong toehold in a market niche, ideally one that is not well served by the incumbent. <br /><br />Going by that logic, Jamie should have picked a school district where the parents were already reasonably health conscious, whose kids did not eat at the school cafeteria because the offerings were unhealthy and it would have been preaching to the choir to talk to these parents about the importance of healthy school lunches. This would have been a great slice of the market to go after because: <br /><br />(a) Barriers to entry would have been lower - he would have enjoyed widespread parental and potentially educator and administration support <br /><br />(b) Results would have been relatively easy to show (say the percentage of students bringing lunch from home went down from 50% to 10%, it would have been an impressive statistic) <br /><br />(c) Given the correlation between income and healthy heating habits, these schools would have been located in wealthier neighborhoods where fundraising to support his goal would have been easier<br /><br />However, Jamie went after the “fattest city” in the “fattest country” in the world - Huntington in West Virginia in the US - irking many people right off the bat with that characterization. I speculate he may have chosen this market entry strategy for a couple of reasons:<br /><br />(a) Forgive my cynicism in listing this as #1, but the drama makes for good TV. Think back to the tear-jerker episodes where he interviews the overweight families and takes them to the doctor who tells them their daughter will die before the parents if she doesn’t lose all that extra weight... To be fair though, if a TV show was generating your paycheck, helping you sell more cookbooks and gear, and making you a celebrity while you’re at it, this is a pretty astute and strategically sound decision. People who are not in nearly as bad a situation will see it as if-they-can-do-it-we-can-do-it. Works either way.<br /><br />(b) If the goal is to make something widely adopted, it’s a much more compelling story with a greater impact if it was applied on the worst possible case, and that case was turned around to produce results. It’s a combination of couple of <a href="http://en.wikipedia.org/wiki/Robert_Cialdini">Cialdini’s</a> principles of persuasion. A greater authority is conferred upon Jamie if he succeeds with the “fattest city” making it much more likely his suggestions will be accepted elsewhere, and people in a similar situation will see it as social validation.<br /><br />(c) It nips arguments such as “they could do it because they lived in a wealthy school district that was not in a cash crunch” type of arguments in the bud.<br /><br />(d) In some ways, raising money from the administrators of the local hospital is a shrewd move in that it forces the more educated, health conscious section of the Huntington community to commit to effecting a change in their community. It also enhances their public image in the minds of those who view the hospital as benefiting financially from the poor health of those living in the community.<br /><br /><br />Overall, I can see why FR adopted the latter strategy when theory says the former might be the way to go. Goes to show that theory and practice are not always congruent, but there’s a good reason behind it in this case at least!Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com0tag:blogger.com,1999:blog-2520648103477254562.post-24683077863428520082010-12-13T19:24:00.000-08:002010-12-14T11:32:28.124-08:00Jamie Oliver’s food revolution and business strategyI was catching up on Jamie Oliver’s TV show “Food Revolution” last night, and my mind couldn’t help but draw parallels between the entrepreneurial nature of what Jamie was trying to do and launching a new start-up or a new product. If you have not heard of the show, details can be found <a href="http://www.jamieoliver.com/campaigns/jamies-food-revolution">here</a> and you can also <a href="http://www.hulu.com/jamie-olivers-food-revolution">watch the episodes online for free.</a> I thought it would be fun to do a strategic analysis and compare theory to practice.<br /><br />The challenge: Take on entrenched incumbents (processed junk food), change consumer behavior (eat freshly cooked unprocessed foods) through marketing (customer education and raising awareness) and eventually capture the American market (every school in America should offer their students nutritious food choices).<br /><br />When entering a new market, one of the first things to do is to determine the state of the current and future markets. In this case, the current market is the total number of schools in the US, with schools being classified as elementary or secondary (high) school. Per<a href="http://nces.ed.gov/fastfacts/display.asp?id=84"> this</a> data from the National Center for Education Statistics, the market consists of 132,656 schools. The future market is expected to grow since the census predicts that the US population will reach 392 million people by 2050. This is mildly reassuring from a business perspective. I say mildly because although the US population is growing in terms of absolute numbers, the growth rate is expected to slow down significantly as the population ages and dies in the coming decades. Assuming that the market entry strategy of food revolution (FR) focuses on schools and is not an end in and of itself, one recommendation might be for FR to next target the other end of the age spectrum since that demographic is growing rapidly and may I dare say, experiencing first hand the effects of years spent eating junk food.<br /><br />The second thing to look at is competition. In this case, the competition is the processed food currently being served in school cafeterias. They have an advantage over the newcomers in a couple of different ways (a) it’s cheaper (b) less work for the school cooks (c) it’s easy to buy in bulk and (d) they have a longer shelf life than fresh food. Here, it’s important to look at how competition will respond to the entry of a new competitor. In this case, I suspected competitors will react by dropping prices even further making it hard for cash strapped school districts to financially justify replacing processed food with fresh ingredients. I was proved right in the latest episode where Rhonda was considering introducing processed food in the school cafeteria on Fridays to work through the stock in the warehouse. Even more alarming, she had already placed an order for the 2011 school year with the processed food suppliers, citing “cheap” as a reason...<br /><br />The third thing to examine is the barriers to entry. I see the following as barriers to entry for freshly cooked food in school cafeterias: (a) fresh ingredients are more expensive (b) have a poorer shelf life (c) need more resources to process (people and time) (d) need cooks to be re-trained to use them and (e) students’ palates need to be retrained to appreciate this food. I liked how Jamie systematically tackled each of these issues. The big market risk in this case is that the students may not like this new food and may clamor for the old menu.<br /><br />The fourth and final thing I would think about when introducing a new product or entering a new market is a strategy for entering the market. In this case, it’s rather obvious that neither acquisitions nor joint ventures are options, and FR must start from scratch. <br /><br />In my next post, I will attempt to analyze FR’s marketing strategies and their effectiveness.Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com0tag:blogger.com,1999:blog-2520648103477254562.post-34605834391430473892010-12-08T10:04:00.000-08:002010-12-13T18:10:04.447-08:00Hiring practicesI interviewed for several positions in the last few months, and that too fresh from listening to people like<a href="http://www.kayak.com/team/bio/paul.html"> Paul English </a>who have finessed the practice of <a href="http://webcache.googleusercontent.com/search?q=cache:oRUyRa3ZiUEJ:paulenglish.com/hiring.html+Paul+English+hiring&cd=1&hl=en&ct=clnk&gl=us&client=safari">hiring</a> to an incredible art+science. I had drunk the kool-aid and only interviewed for positions I was passionate about and with companies that I thought I could make significant contributions to. My experience and the prescribed best practices were a world apart.<br /><br />It started with a company trying to source authoritative information from the wikipedia, assuming it would not have crossed my mind to Google myself. They topped it off by sending me an email (which I have saved) questioning my integrity and intelligence. Struck rather speechless and extremely offended, I escalated the issue to a certain level within their organization, and then moved on, overwhelmed by the negative energy, making a mental note to never ever cross paths again. I was off to a great start at the races.<br /><br />It was followed by an experience where it took a full 6.5 weeks from the date of initial contact to hear the outcome and this experience was even more strange - they requested FIVE references overnight after 2 rounds of interviews, and I pinged a lot of very busy people who were very gracious and agreed to serve as my reference at such short notice. These references were then made to wait a week, in some cases called late, in other cases had their requests for preferred communication modes ignored. Each reference was interrogated for at least 45 minutes and *then*, I was told that I didn’t meet the basic job description after all. I had already completed 2 round of interviews before this. I might be forgiven for thinking they’d figure out I didn’t meet their basic criteria a lot sooner than this! Chalk that down as weird experience #2.<br /><br />Then came two interview experiences where no one would tell me what POSITION I was interviewing for, or even which group within the company, but instead repeatedly kept asking me “what would you like to do?"! Apparently this is a part of their strategy to assess where I would fit best and to prevent candidates from giving canned answers. (Yes, I had applied for a specific position - but the minute I walked in, my interviewers made it clear that it’s not necessarily the position I was being interviewed for and wouldn’t tell me what else I was being considered for!). Seriously, if the candidate doesn’t even know which group they’re interviewing for, leave alone the position, how on earth are they supposed to tell you what they can do for you?! Maybe this strategy might work if they only interviewed people with the exact background and skill set needed, in which case they will be able to hear what they want to hear. But given my diverse background, I need to know what it is you want done before I can tell you whether I have any relevant experience, and how I can help! It’s simply not possible to list every skill, kitchen-sink style, on a one page resume, and not confuse the heck out of the reader. I was surprised to come across not one, but two companies that followed this interview method.<br /><br />Next came another interesting experience - this company made me go through 3 rounds of interviews, including a take-home exam! I invested over 20 hours interviewing with this company. I thought the interviews went extremely went well and was therefore shocked to hear that I hadn’t made the cut. I requested feedback and got none. I then tried escalating my request for feedback and got no response - not even a polite email explaining it’s not company policy to provide feedback. Really? And this is considered acceptable? You ask a candidate to invest 20+ hours of their time interviewing, but will not take 10 minutes to provide one-time feedback even after I had made it clear, in writing, that verbal feedback is perfectly fine (in case they’re worried about liability issues) and I was strictly asking for self-improvement purposes only. That completely turned me off the company culture.<br /><br />I muse about this for a couple of reasons:<br /><br />1. Are our hiring practices so screwed up in this country (I have no outside the US interview experience) that interested AND qualified candidates must jump through ridiculous hoops in order to get hired? Maybe it’s a function of the economy - hiring managers only want to hire people who are an exact skill fit. It flies against Paul’s wisdom (which I agree with) about hiring for <br />intelligence, attitude, lack of dysfunctional behavior and the ability to get stuff done. <br /><br />2. Is my experience just an unlucky coincidence or have others experienced something similar?<br /><br />3. Why is there such a huge disconnect between the theory and practice of hiring? <br /><br />When it’s my turn to hire, I intend to hang Paul’s advice on my wall and make it my mantra.<br /><br />UPDATE: I heard from a number of friends after they read this post. The story has a happy ending fortunately: I will be joining a stealth start-up come January.Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com0tag:blogger.com,1999:blog-2520648103477254562.post-53464829933373058292010-10-01T10:07:00.000-07:002010-10-01T10:12:40.557-07:00Wesabe vs. MintWesabe and Mint were both financial services start-up that aimed to make it easy for consumers to manage their finances. They were “born” at around the same time, whereas Mint was acquired by Intuit about a year ago and Wesabe shut down a couple of months ago. I came across <a href="http://blog.precipice.org/why-wesabe-lost-to-mint">this</a> thoughtful post by one of the founders of Wesabe on why Wesabe lost to Mint and it made sense to include it in my “lessons learned” blog. The takeaway sounds very simple but is not, as can be attested by many a start-up founder who did not succeed:<br /><br />"Focus on what really matters: making users happy with your product as quickly as you can, and helping them as much as you can after that. If you do those better than anyone else out there you'll win."Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com1tag:blogger.com,1999:blog-2520648103477254562.post-64111575750859062492010-09-28T11:04:00.000-07:002010-09-28T11:32:55.983-07:00Online checkout - what not to doI came across this <a href="http://www.getelastic.com/10-worst-things-that-can-happen-in-your-checkout/">excellent article</a> on 10 worst things than can happen during the online checkout process. It inspired me to add to the list:<br /><br />1. An "over-persistent" cookie: If a consumer added something to their cart in the last visit and came back later to buy other items, allow the consumer the option to delete the items without jumping through hoops and don’t be a nag and try to push the item.<br /><br />2. If an item is available in multiple colors/sizes, offer the option to change color/size of order in the shopping cart itself. Or, at least make it easy to go back and change the order. Like the article says, don’t trap customers in the checkout and force them to open a new tab to go back to the shopping page.<br /><br />3. Make it easy to identify the “Ship to” address and make the customer confirm the address before confirming the order. This will save both the customer and the vendor hassle, time and money.<br /><br />4. Offer options for partial payment: the customer may have a gift card or store credit that they want to use, and may only want to pay the balance with a credit card. Many sites offer the option but don’t explain that they do this. If you do something customer-friendly, advertise it!<br /><br />5. If an item is out of stock, offer to notify the customer when fresh stock arrives. It’s easy to do, costs the vendor very little and is an excellent marketing opportunity to bring a customer back to your site where they might end up ordering other things while they’re there.<br /><br />6. If you have a brick and mortar store in addition to an online store, emphasize it. This is a great feature to emphasize particularly if returns can be dropped off at the store and don’t have to be mailed back, or if customer can get free shipping if (s)he offers to pick-up in store. In-store pick-ups/returns maximize the opportunity for impulse buys.Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com0tag:blogger.com,1999:blog-2520648103477254562.post-38285021326334463332010-08-24T16:11:00.001-07:002010-08-24T16:22:16.434-07:00Thoughts on pricingI recently had to fly into Oakland airport and needed to get to the South Bay as soon as possible after I landed. As I started exploring my transportation options, I was reminded of a service I signed up for recently called "TaskRabbit". I logged on to TaskRabbit and happily enough, one of the errands I was allowed to request was a ride from one place to another. I therefore decided to put out a request for a ride, mentioned that I need to get to the South Bay ASAP, and requested errand runners to bid on my task.<br /><br />The responses I got left me puzzled. I got quotes ranging from $65 to $90 for a one way ride of about 45 miles. A taxi ride would have cost me $60. If I had picked up a rental car (one way), I got a quote of $50 and if I were willing to make a round trip to return the rental car, the cost of my transport was approximately $30. This made me think as to how the errand runners might have priced their services. It seems they each based it on their costs (time + gas + mileage).<br /><br />It occurred to me that they perhaps missed a fundamental point about pricing - they were actively competing against other transportation alternatives available to me, in order to earn my business. While I was willing to pay a small premium for the convenience of having someone wait for me as I walked out the door and not having to pick-up/return a rental car, I was not willing to pay a 100% premium. Instead of pricing competitively from the customer's perspective, they priced it based upon their costs.<br /><br />This seemed like a great example to share with my blog readers about how to think about pricing, and the importance of examining business decisions from the shoes of customers!Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com0tag:blogger.com,1999:blog-2520648103477254562.post-56453344186585098932010-07-09T12:10:00.000-07:002010-07-09T12:16:59.823-07:005 critical skills entrepreneurs needVenturebeat has an excellent <a href="http://entrepreneur.venturebeat.com/2010/07/09/5-critical-skills-needed-by-entrepreneurs/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Venturebeat+%28VentureBeat%29">article</a> today on 5 critical skills entrepreneurs need. The speaker is serial entrepreneur <a href="http://etl.stanford.edu/handouts/0304_aut_speakerbio/JerryKaplan.htm">Jerry Kaplan</a>.<br /><br />Jerry Kaplan highlights these as the 5 critical skills:<br /><br />1. Leadership: the ability to get everyone to move in the same direction even when they disagree<br />2. Communication: the ability to get everyone on the same page<br />3. Decision making: knowing when to make a decision - neither prematurely nor too late<br />4. Team player: know when to delegate and,<br />5. Telescope: the ability to zoom in and focus on details and zoom out and focus on the big picture as needed.<br /><br />Well worth watching the ~9 minute video.Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com0tag:blogger.com,1999:blog-2520648103477254562.post-42672721882456090752010-07-07T19:38:00.000-07:002010-07-07T20:29:30.041-07:00E-mail newsletters: the new trendI came across <a href="http://gigaom.com/2010/07/07/is-it-time-to-stop-blogging-and-start-an-email-newsletter/">this post</a> on GigaOm today that speculates it’s time to stop blogging and start an email newsletter instead. It seems to be the hot thing these days with people like Sam Lessin (the founder of drop.io) opting for paid email newsletters. I am happy to report I remain committed to blogging and disagree with the whole paid newsletter thing (and no, it has nothing to do with the fact that I am not a celebrity with a fan following willing to pay for nuggets of my wisdom :) <br /><br />To my mind, knowledge is not meant to be hoarded, it’s meant to be given freely. If/whether the recipient benefits is up to the recipient. To say that someone will share their best tips with you only if you pay $2 per month and sign up for their email newsletter seems somewhat disingenuous. It’s like charging someone to make an introduction - both parties know money was involved and that can potentially diminish the relationship. Seeing as how this knowledge is most likely not proprietary and was gleaned through interaction with others (either as received wisdom or experience), I question the fairness of charging for this knowledge.<br /> <br />E-mail newsletters seem like a step backward in some ways. <br /><br />1. One of the huge benefits of social media is its inherent viral nature. Paid e-mail newsletters are big dampers of viral loops. <br /><br />2. RSS feeds are a blessing for anyone trying to keep up with the information overload. To regress and increase the email volume in already overloaded inboxes is a big step backward in my opinion. <br /><br />3. How many paid newsletters is the average person going to subscribe to? Even if each of these newsletters is priced $2 or less, it very quickly multiplies if a single person only follows 25 RSS feeds which convert to paid newsletters. <br /><br />4. Then there’s the matter of how these people are going to get paid - I worry about credit card security and theft, and would be very uncomfortable having so many people bill me small amounts every month (increases the probability I won’t detect fraudulent entries), even if I am willing to share my credit card/Paypal information with so many third parties!<br /><br />If this is the trend, I smell a new entrepreneurial opportunity. I want to build myself an email newsletter aggregator software that will take care of aggregating all those emails in one place and parse the data per my preferences, plus will take care of the billing so that I only need to share my financial information with one company. Interested in co-founding, anyone? :)Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com0tag:blogger.com,1999:blog-2520648103477254562.post-40181624565550942012010-07-01T06:20:00.000-07:002010-07-01T16:18:36.099-07:00Why ARE Asians better at Math?This is a little different from my usual posts about entrepreneurship, but given the strong positive correlation between education levels and being a successful entrepreneur in technology, I figured it’s worth the digression.<br /><br />I am currently reading Malcolm Gladwell’s “Outliers” and just finished reading the chapter on why Asians are better at math. I was initially very excited to read it but upon further reflection am wondering if his theory is really true. Gladwell attributes the success of Asians in math to three major factors: <br /><br />(1) He draws a parallel between the work ethic instilled by working long hours in rice fields which fostered a culture of hard work and the work ethic in today’s generation of Asians who continue to be similarly hard working.<br /><br />(2) Apparently, the human mind can remember and process 2 seconds worth of numerical data points. Unlike English, Asian languages use monosyllables to describe numbers. Therefore, where the person who knows the numbers in English can typically remember 4 digits, the average Cantonese speaker can remember 10 digits. <br /><br />(3) The numbering in Asian languages is logical and intuitive compared to English. For instance, in English we count eleven, twelve etc. not the logical one-teen, two-teen, three-teen etc. Whereas in Asian languages (including my own mother tongue of Tamizh), it is counted off as ten and one, ten and two, ten and three etc. Similarly, in Chinese, the fractions are literally written out as one part of four, three parts of four etc making the concept intuitively easier to grasp. <br /><br />Gladwell argues that the logical numbering makes it a lot easier for young children to grasp fundamental concepts like addition where they can skip the step of translating say “eleven” into a number before they can add it, learn fractions easily because of how they are framed in their mother tongue. This in turn means they enjoy math more, do their homework with less resistance and therefore begin a virtuous cycle.<br /><br />Sounds good in theory, but...<br /><br />(1) I count in English. I understand numbers up to 1000 fluently in 3 different languages but always translate any other language to English in my head before I can perform any mathematical operations. For the purposes of the American census, I am Asian and I suppose as an engineer who started learning calculus in ninth grade and can do math in her head, I live up to the Asians-are-good-at-math stereotype. Several of my friends of my generation and background fit this same mold, so I am not trying to draw a generalized conclusion based upon a data set of one nor am I exceptional in any way.<br /><br />(2) I know several people whose families are of Jewish origin, who have worked incredibly hard over many generations. Hard work is no stranger to their cultural fabric or the present generation, who recognize that what they enjoy today would not have been possible without the hard work of their ancestors. It seems a stretch to say that only the rice farmers of Asia know the true meaning of hard work and have therefore integrated it into their culture and passed it down to subsequent generations.<br /><br />So:<br /><br />If I can do the Math in English in my head just as fast as any other Asian who computes in his mother tongue, if there are other cultures that have worked equally hard to succeed and have hard work ingrained in their cultural fabric, I submit that it’s a matter of sufficient practice and hard work, which is not the exclusive domain of any one culture. To generalize it in that manner might be a disservice to the individual. This is where stereotypes come from and they’re not always a convenient thing to live up to.<br /><br /><br />What is your opinion on Gladwell’s theory?Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com0tag:blogger.com,1999:blog-2520648103477254562.post-48365077139313236382010-06-28T06:44:00.000-07:002010-06-28T07:07:23.321-07:00Back from a sabbatical!I have been gone from my blog for nearly 3 months and during that time, much water has flown under the bridge. I earned my third degree and walked in one more commencement ceremony, travelled to 5 countries, 8 states and made some life decisions. Not bad for 3 months...<br /><br />During the time, I have been blessed with the opportunity to see entrepreneurs in different walks of life, and expanded my vision of entrepreneurship considerably. I also came to the conclusion that my cup of tea is definitely innovation + technology and one without the other is not quite as exciting. So here are some random thoughts:<br /><br />- Warning bells should sound when you’re initially recruited by people other than founders for early stage start-ups. They should sound even louder when only 1 of the founders speaks with you... either they’re not quite as interested in you as you think, or it’s an indication of internal challenges the company is working through.<br /><br />- Acquisition of a start-up by a larger company inevitably results in indigestion. The question is how bad is the indigestion. It’s almost never a good idea to work for a recently acquired start-up within a big company. A lesson learned after many hours wasted doing the back-and-forth dance the past couple of months.<br /><br />- Companies innovate yes, but make sure the kind of innovation is the kind you’re comfortable with! I have come across companies that innovate to lower cost (buying older machines and retooling them, innovating manufacturing techniques etc) and others that innovate and create bleeding edge products that will help them attract new customers and gain market share. I find I prefer the latter.<br /><br />- Sometimes, life makes you choose between the proverbial devil and the deep sea. I came across this excellent article on <a href="http://www.charityfocus.org/blog/view.php?id=2203">how to make good decisions</a> - some I had already learned through experience, others I was grateful to get a heads-up about. I am still puzzled though how one can apply foresight to distinguish between a big decision and a small decision. Sometimes, the things I have thought of as minor decisions have had huge implications and sometimes even changed my perception, and others that I spent hours mulling over ended up being moot points in the journey of life. <br /><br />What are your thoughts on the decision making process and what lessons have you learned?Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com0tag:blogger.com,1999:blog-2520648103477254562.post-25209000644098452912010-03-08T14:48:00.000-08:002010-03-09T08:23:10.324-08:00Desh Deshpande at MIT<a href="http://anupendra.blogspot.com/2008/04/desh-deshpandes-lessons-for-life.html">Desh Deshpande</a> is speaking to the Founder’s Journey class at MIT and I am blogging live. He is being interviewed by <a href="http://www.csail.mit.edu/user/1327">Prof. Tom Magnanti </a> who was Dean of Engineering at MIT until 2007. He is one of 14 faculty members to carry the title "Institute Professor", the highest honor that MIT can offer. It was under Prof. Magnanti’s leadership as Dean that Desh Despande was inspired to create MIT's Deshpande Center for Technological Innovation. Many people, after being named Institute Professor and after retiring as Dean, would take a break and rest. Not Tom Magnanti. He has just taken on the task of creating a new university in Singapore, described in this press release:<br />http://www.moe.gov.sg/media/press/2009/10/professor-thomas-magnanti-name.php. <br /><br />With two of the most respected people at MIT on the stage before me, we are in for an incredible evening densely packed with pearls of wisdom.<br /><br />The conversation kicked off with “when do you know you should persevere, and when to give up?”. The class came up with lots of interesting suggestions, including “if it’s VC money, keep on spending, if it’s personal debt, quit!” :D<br /><br />Desh’s advice on this topic was as follows:<br /><br />- Distinguish between what you can control and what you cannot control<br />- Trust your gut<br />- Set milestones and timelines: when you don’t meet a milestone or the expected results aren’t there, read the writing on the wall and move on.<br /><br />On the topic of tensions between entrepreneurs and VCs, Desh made the following points:<br /><br />- It’s not possible to achieve a big vision purely through bootstrapping. VC money is necessary.<br />- If the entrepreneur hits every milestone as promised, VCs will respect the entrepreneur both for their ability to set realistic milestones as well as their ability to execute.<br /><br />On how he got into entrepreneurship after a PhD:<br /><br />Met Peter Brackett who was working on a start-up. Joined him at his invitation. The start-up was acquired by Motorola soon after. The business eventually grew to 100s of millions of dollars. If he could do this for Motorola, why not independently? Thus the seed of entrepreneurship was sowed.<br /><br />Tom Magnanti is doing a fantastic job of guiding the conversation, and seems to be a natural at this. He’s asking all the questions that are on the top of the audience’s minds as we hear Desh speak.<br /><br />On the topic of luck in entrepreneurial success:<br /><br />- Analogy of kids playing soccer. The kids have fun kicking the ball around. Parents get upset because the kids are not kicking the ball a certain way. Entrepreneurship is like that. When you are having fun doing what you do and are passionate about it, you will play to have fun. How many goals you shoot is a bit dependent on luck. Chances of having a huge exit as an entrepreneur is like shooting a goal. If you are not playing for the fun of it, you are going to be very unhappy like the parents who are onlookers.<br /><br />How to identify big ideas:<br /><br />- Big ideas are the usually the result of a shift in the market. They are very simple ideas in hind sight.<br />- Pick a small simple idea that’s easy to bootstrap. The bootstrapping allows for much easier course correction. Once you build credibility by tackling the simple problems successfully, you will be better prepared to tackle the big problems.<br /><br />On how to build the ideal team:<br />- Once you get a few good people, it snowballs<br />- Develop an eye for good people; learn to see each individual’s strengths<br />- Best people to hire are the people who have the potential but haven’t achieved the peak yet<br />- When you hire people, you never know whether they are going to work out or not. If you made a mistake, fire them quickly.<br /><br />If you make a mistake, admitting to a mistake and correcting it as a very important trait.<br /><br />Qualities of an entrepreneur:<br /><br />- Naive<br />- Wildly optimistic<br />- Don’t get hung up on why the world is fair/unfair.<br />- The mentality that “I am giving up so much to play this game” - the sacrificing mentality, instead of “I love playing this game!” is fatal. An entrepreneur should do it for the opportunity and fun of doing it, instead of getting hung up on the outcome.<br /><br />Parting advice:<br /><br />Entrepreneurship is about taking the leap to jump in and solve a problem. Don’t get hung up on whether you’re rewarded for it or not. Judge the quality of an opportunity by assessing the ability to make a difference. Make a bigger difference in whatever you do. You will be the CEO of your life, your family, your career - cultivating this attitude will make a difference.<br /><br />Prof. Magnanti just wrapped up the conversation by asking the audience to call out the key lessons they took away from the conversation. It’s clear that the audience recognizes the privilege they have been offered, and between the 75 odd people in the room, the lessons get cemented into memory and is capped off by thundering applause.Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com1tag:blogger.com,1999:blog-2520648103477254562.post-49163031184175988122010-02-14T11:08:00.000-08:002010-02-14T11:59:33.495-08:00Lessons in negotiation Part 1This semester, I am taking a class called "Power and Negotiation" at MIT. Last class was a very interesting one and I thought I would summarize the lessons learned. First, the acronyms and basic definitions:<br /><br />RP = Reserve Price. The minimum price one's willing to pay to achieve desired outcome. For example, my reserve price for selling my used text book will be based upon the value of the book on half.com. Since half.com is my other option if the current negotiation does not come through, it is also my "Best Alternative To Negotiated Agreement" or BATNA. Therefore, by definition, BATNA = RP. I know, complex math there.<br /><br />AP = Aspiration Price. This is the price that I would like for my textbook if my negotiations are successful. For instance, if a new American edition of the textbook costs $200, half.com has an international edition for sale at $50, my aspiration price for my book maybe $100.<br /><br />With the definitions out of the way, these were my takeaways from the class for successful negotiations:<br /><br />1. If the value of the deal is clear to both parties, be the first person to make an offer. In my example of textbooks, the buyer had access to the same market price information I did. In this case, it's to my advantage to name the asking price.<br /><br />2. If the value is unclear, allow the other party to name the price. For instance, if buying an antique car which can't be priced easily, have the other party name a price first.<br /><br />I am not completely clear on the rationale behind this advice, and is something I am hoping will become clear in future classes.<br /><br />3. When going into a negotiation, do your homework and know your RP and AP going in.<br /><br />4. Don't let yourself be anchored to a price named by the counter-party or by your own BATNA.<br /><br />5. Don't let your reservation price determine the aspiration price or your negotiation strategy. The aspiration price should strictly be determined by market research only.<br /><br />6. Don't fall into the "happiness trap". People who get anchored by their RP are happier because they set low thresholds and allow this to determine the success of their negotiations. Don't fall into the trap!Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com0tag:blogger.com,1999:blog-2520648103477254562.post-46523189569877741492010-02-04T07:52:00.000-08:002010-02-04T08:09:44.692-08:00Dearth of women entrepreneurs in Technology<a href="http://www.wadhwa.com/about.html">Vivek Wadhwa</a> authored an excellent article in Business Week today titled "<a href="http://www.businessweek.com/technology/content/feb2010/tc2010023_986637.htm">Addressing the dearth of female entrepreneurs</a>"<br /><br />While I do agree that one explanation for the phenomenon is that it's a supply issue, I am not convinced that it's the sole explanation. As an engineer, an entrepreneur and a woman, this is a topic very close to my heart and therefore also happens to be the topic of my thesis. I am working on collecting data about how many technology companies with female founders or CEO/CTO/COOs were funded in the last 4 years, and how that number compares to the number of companies which were founded by male entrepreneurs. <br /><br />I am also speaking with a number of VCs who have been pitched by both men and women and taking notes about their observations. Some of what I heard took me by surprise. For instance, some women who pitch a VC do not get funded because they come across as being over-confident and not genuine! I was under the impression that many women suffered from the opposite - not as assertive or outspoken, and erring on the side of caution! I am not sure if this is a function of the fact that women who do found tech. start-ups have a different mindset and self-select into entrepreneurship, or if there's an observer bias, or if there is a stereotype bias here! What do you think?<br /><br /><br />I expect to finish my thesis in May 2010, and will write a follow-up post describing my findings. Stay tuned!Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com1tag:blogger.com,1999:blog-2520648103477254562.post-88763653784032994712010-01-20T15:06:00.000-08:002010-01-20T15:11:36.946-08:00Knowing when to quit...I came across an excellent post today that analyzes the “how do you know when to quit” question from the lean perspective.<br /><br />I found myself nodding in complete agreement to this especially:<br /><br />"If your acquisition efforts are failing, there need to be signs from other places in the model (conversion, upsell, retention) that the business is on the right path. If you’ve been at it for a long time and acquisition is poor and everything else is muddling along, then it’s time to quit. However, if you have found that you can either convert, upsell or retain customers well, then keep plugging away. The feedback from users is that your startup is on the right path…. now it’s time for incremental improvements in the other areas of the model to allow the business to reach the next level.<br /><br />The original post is <a href="http://customerecosystem.wordpress.com/2009/12/21/lean-startup-viability-how-to-know-when-to-quit/">here</a>.Shuba Swaminathanhttp://www.blogger.com/profile/16378003227582807568noreply@blogger.com0